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    HomeMoneySave & InvestAsda introduces free warm breakfast for kids for the subsequent six weeks

    Asda introduces free warm breakfast for kids for the subsequent six weeks


    Vicky Parry


    seventh Feb 2024

    Asda has today announced that they’re renewing their exclusive partnership with Quaker Oats to supply children a free warm breakfast though the remaining of winter. meaning that for the subsequent six weeks families will have the opportunity to access each a free children’s breakfast and a primary meal for just £1 in all Asda cafes in a bid to proceed to assist customers manage the cost-of-living crisis. 

    Children will have the opportunity to get a free bowl of Quaker porridge from 8am to 12pm day by day in 205 Asda cafes for the nect six weeks, on top of the present £1 kids primary meal deal. The partnership is predicted to enable over 50,000 bowls of porridge to be served to children across the country. 

    Recent research from charity Magic Breakfast has shown that 81% of colleges consider that child hunger has increased of their community within the last yr and 94% consider poverty has increased. Moreover, 95% of colleges agree that breakfast provision has positively impacted concentration at school and 87% agree it alleviates pressure on family budgets. 

    Over 1.1 million £1 meals have been sold so far with the retailer seeing a tenfold increase in meals served across key school holiday periods demonstrating the impact holidays can have on families’ budgets. 100,000 meals were served in the course of the December Christmas holiday period in comparison with 40,000 meals sold at the top of November. 

    Kris Comerford, Asda’s Chief Industrial Officer says; “We all know when families are preparing for the college holidays it might probably often mean an extra strain on household budgets – especially feeding and entertaining their children. We remain as committed as ever to supporting our customers in tackling these tough times. Our café initiatives proceed to supply a lifeline for over 1.5 million customers since we launched them last yr, and we hope by offering a free warm breakfast within the February half term, it can help support many more in the approaching weeks.” 

    Divesh Parmar, General Manager, Quaker Oats UK, says: “It’s so vital that everybody has access to breakfast to start out the day which is why we’re partnering with Asda to supply free Quaker Oats porridge to children this half term. This initiative, alongside our recent Share the Warmth campaign, means we are able to play a small part in getting a warm, nutritious breakfast to individuals who really want it this winter.” 

    The present Kids for £1 menu features a alternative of considered one of six hot meals (in chosen cafes) or a chilly pick and blend sandwich meals deal for just £1. 

     Discover all of the places kid’s can eat for £1 or without cost this Feb half term 2023 here. 



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