It is the 12 months of the mascot at McDonald’s.
Lower than six months after the Grimace Shake reinvigorated the recognition of the fast food chain’s big purple soft palate, McDonald’s has turned its attention to a coterie of mascots which were dormant for over 25 years: the McNugget Buddies.
McDonald’s next month will roll out the Kerwin Frost Box, a collab with Latest York-based artist Kerwin Frost. Customers who order the meal will choose from a 10-piece McNuggets or a Big Mac, and can receive fries and a soda.
However the star of the limited-time collab are the McNugget Buddies, an assortment of anthropomorphic McNuggets that have not been a component of McDonald’s mascot rotation in many years.
The McNugget Buddies were first introduced in a 1988 Comfortable Meal, in accordance with McDonald’s. They made appearances in McDonald’s Canada comics within the early 1993, were available as Sports Buddies within the UK, Japan and Singapore in 1992 and were last seen in 1996 for McNugget Buddies Halloween.
Frost has given the Buddies a facelift, updating retro designs equivalent to the police officer, cowboy and SCUBA McNugget. The six latest McNugget Buddies are based on Frost’s experiences growing up in Latest York City, including one which is designed to appear to be him.
The Kerwin Frost Box is McDonald’s latest attempt at putting a fresh spin on its vintage mascots. Last 12 months, the chain partnered with streetwear company Cactus Plant Flea Marketplace for a limited-edition meal that featured toys of mainstays Grimace, the Hamburglar and Birdie.
The meal was such successful that opportunistic buyers attempted to resell the toys for as much as $300,000 on eBay.